1. Builds Credibility and Editorial Transparency

News thrives on accountability and authenticity. An “Our Team” page introduces the journalists, editors, photographers, developers, and management behind your platform.

Instead of anonymous bylines, readers see:

• Professional photos
• Short but authoritative bios
• Years of experience
• Awards and recognitions
• Editorial roles

According to the Reuters Institute for the Study of Journalism, transparency in editorial structure significantly increases audience trust. When readers know who is responsible for the content, skepticism toward fake news reduces.

For Indian publishers competing with established brands like The Hindu and NDTV, a professional team page helps level the playing field.

2. Humanizes Your News Brand

Readers connect with people, not logos. An SEO-friendly “Our Team” page should include:

• Headshots of journalists and editors
• Short personality notes (optional but effective)
• Social media profile links
• Links to author archives

Leading publishers prominently showcase their editorial team to strengthen reader engagement.

Research shows that over 70% of users prefer brands that present a “human identity.” For regional and local digital news portals, this becomes a major competitive advantage.

3. Strengthens Google E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google prioritizes E-E-A-T in ranking news and informational websites. An optimized “Our Team” page helps by:

• Demonstrating journalistic expertise
• Linking authors to their published articles
• Including structured data (Person schema)
• Adding internal links to category pages

This improves:

• Keyword ranking (e.g., Top Crime Reporter in Guntur, Political Journalist in Uttar Pradesh)
• Organic traffic
• Topical authority
• Search visibility

4. Improves Engagement, Retention & Time-on-Page

Articles with visible author attribution generate higher engagement and longer time-on-page.

When readers see:

• Who wrote the article
• The journalist’s background
• Other related stories

They are more likely to:

• Click additional articles
• Follow social profiles
• Subscribe to newsletters
• Trust premium content

For Epaper CMS platforms and SaaS news publishers, this increases subscription conversions.

5. Attracts Talent, Advertisers & Partnerships

A strong “Our Team” page works as:

• A recruitment tool
• A credibility signal for advertisers
• A validation layer for investors

Brands prefer to partner with news platforms that have visible editorial leadership and qualified professionals.

6. SEO Best Practices for an “Our Team” Page

Use Targeted Keywords

• News Portal Website
• Epaper Website Maker
• Epaper CMS
• Newsportal CMS
• Digital News Publishing Platform
• Vedanta Software

Add Structured Content

• Name (H2 or H3 heading)
• Role
• 2–3 sentence bio
• Expertise areas
• Link to authored articles
• Social links
• Contact email (optional)

Use Internal Linking

• Author → Category page
• Author → Popular articles
• Author → About Us page

Add Schema Markup

• Person Schema
• Organization Schema
• sameAs for social links

7. Simple Structure You Can Implement Today

• Editorial Leadership
• Reporters & Correspondents
• Technical & CMS Team
• Management
• Contact Information

Keep it clean, mobile-friendly, and lightweight.

Conclusion: Don’t Blend into the Noise

Without an “Our Team” page, your news portal risks appearing anonymous and less trustworthy. In a competitive environment dominated by major publishers, transparency becomes your differentiator.

Whether you run a Newsportal Website Builder, manage an Epaper CMS, or operate through Vedanta Software, implementing a structured, optimized “Our Team” page is a strategic decision—not just a design choice.

Trust builds traffic.
Traffic builds revenue.
Revenue builds sustainability.

Now is the time to implement it.